Delivering a powerful platform of data science and marketing technology

Taking the live events industry into the next generation 

AdTech

Qpal’s AdTech solution provides clients with a platform to manage, optimise and deliver targeted real-time advertising campaigns created from big data. The platform allows clients to fully control the advertising process from generating and segmenting data, personalising campaigns according to consumer behaviour and traits, and delivering communication content that is unique and responsive to the targeted consumer.

Qpal delivers: 

– Targeted real-time advertising campaigns created from specific data analytics
– Maximised revenue and efficiency of the advertising campaign
– A fully automated toolset that controls the advertising delivery process

Event AI

Qpal’s Artificial Intelligence enables clients to understand their consumers further and predict future events through advanced analysis. The smart platform combines advanced reporting, data analytics and data discovery with machine learning to develop and change the decision-making process.

Qpal delivers: 

– Best in class AI that discovers hidden data that provides actionable and predictive analytics
– Data that is tailored specifically to targeted information
– Machine learning that predicts future consumer wants

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