REVOLUTIONARY mobile payment app, Qpal, is set to launch at high profile events across the UAE in 2018.
The solution, which was recently backed by Visa during their Everywhere Initiative, aims to drastically reduce queuing times at live events by offering users a quick, free and secure payment platform for dedicated Qpal food and beverage outlets within the arena.
Qpal uses the latest in mobile payment technology and integrates seamlessly with digital payment methods such as Visa Checkout, Samsung Pay and Apple Pay. The mobile app allows event attendees to leave their cash and credit card at home by paying at a touch of a button through their smartphone.
“The ultra-fast mobile payment keeps the flow of customers going, and the instant top-up and withdrawal process ensures attendees never run out of credit at the event. Ultimately, it leads to happy customers that have more time to spend enjoying the artists they came to see!” commented Craig.
The introduction of this innovative app to the live events landscape, also marks the launch of a pilot partnership between Qpal and Dubai’s Arabic alternative music festival, WASLA.
Craig said of the launch: “We are absolutely delighted to launch the Qpal app as part of WASLA’s second edition that will be taking place on February 2nd 2018 at the Dubai Design District. Being avid event-goers ourselves, we understand the frustrations attendees can face sometimes at these events. Qpal was launched after growing tired of waiting in inexcusable queues and fumbling around at cash-only bars that led to missing significant parts of the show.”
He continued: “WASLA really understands our vision, whilst seeing the added value we can deliver to them at their upcoming flagship events. We expect this to be the start of a very exciting relationship.”
Thamer Fahmi, one of the WASLA founders, said “We are very excited to finally have Qpal on board as a partner and just in time for our second big festival taking place next month. The Qpal solution will allow our attendees to pay for food and beverages with their mobile phones at dedicated Qpal bars, radically reducing queuing times and giving everyone a chance to focus on the incredible talent we will be hosting on stage from across the region. Holding audiences at the heart of our brand, this partnership with Qpal made perfect sense and was a natural next step in driving our promise to deliver first-class attendee experiences.”
Early adopters of Qpal can purchase event tickets through Virgin on the mobile app and will benefit from faster queues, priority bars, exclusive partner promotions and of course, focusing on the event they came to enjoy!